Customer surveys, developing relations and co-operation with customers, identifying future opportunities.
Market analysis identifying opportunities for new or existing products in new or existing geographical areas.
Brand measurement – providing a picture of the brand’s position in the market and proposing actions to boost the brand.
Using trend analysis to analyse the world around us and future prospects, integrated with strategic work and the drawing up of action plans.
Industry or competitor analyses – surveys to ascertain e.g. the economic situation in the industry, economic climate, employment. A survey of what competitors are doing or are expected to do.
Working up new customers – facilitating growth through new customers through phone interviews with selected target groups to ascertain interest in an alternative supplier and in cooperation. Analysis of the company’s views providing a picture of the market and the customer’s intended investment, a list of interested companies for further action.